Media & Advertising  Show
26-29 November 2008

Project idea:

The idea behind organising Media show is to get a large number of people representing media organisations worldwide under one roof. Invitees will include satellite channels, print media, radio and technology providers. The event will provide a platform for invitees to interact with one another and familiarise themselves with the latest advances in media-related technology worldwide.

The success which Qatar has organised several international conventions and expositions, including the fourth ministerial meeting of the world Trade Organisation (WTO), inspires us to go ahead with plans to hold international media exhibition and conference.

Objective:

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  To bring a large number of international organisations under one roof.

• To encourage healthy competition among participants so they present the best of their products and services for the benefit, especially of Qatari, other GCC and Arab Citizens.

• To attract businessmen and media personal from all over the world to the event.

• To help improve media culture through the participation of the elite from the field worldwide. This will be first time that prominent people from the world media and technology providing companies will gather under one roof.

• To encourage media related technology providers to showcase latest innovations in their services and products. This will help save Qatari companies and other local potential investors time and money in searching for the latest advances in the field of media and related technology.

Invitees:

• Satellite Channel (General).
• Satellite Channels (News).
• Sports Channels.
• News Agencies.
• Dailies from Arab, European and Asian countries as well as USA.
• Periodicals.
• Internet companies specialising in media and advertisement.
• Companies specialising in web designing.
• Global communication companies covering news and events.
• Companies dealing in equipment and devices related to photography,  broadcasting and sound.
• Companies specialising in electronic media.
• Documentary and scientific film producers.
• Companies producing ad and tourism-related films.
• Media and ad Marketing companies.
• Circulation bureaus.

• Telecommunications
• Education/Training
• Corporate/Enterprise
• Government/Military
• Worship Broadcasting
• Cable
• Satellite
• Motion Pictures
• Internet/Streaming
• Wireless

Advertising

• ELECTRIC SIGNAGE
  Ballast
  Fluorescent Lighting
  Neon Equipment / Signage
  Sign Cabinets
  Shop Display
  Transformers
  Vacuum - Formed Faces
  
  ELECTRONIC MESSAGE CENTRES
  Full Colour Video Capability
  Incandescent
  LED Display Systems
  Plasma Screens
  Scorecards
  Time / Temperature Displays
  
  GRAPHIC IMAGING INDUSTRY
  Coating
  Colour Management
  Die Cutting
  Doming
  Dyeing
  Embossing
  Embroidery
  Engraving

• Film Imaging
  Fleet Graphics
  Folding
  Graphic Printers
  Hot Stamping
  Industrial Printers
  Ink Systems
  Labelling
  Laminating (Hot & Cold)
  Logo Design
  Marking Technologies
  Packaging
  Pad Printing
  Pre-Press
  Routing Scanning
  Screen Printing
  Sheeting
  Scanning
  Slitting
  Transfers
  Textile

Marketing and Advertising Campaign Accompanying the Project

Aims of Marketing

• Diversification of participation whether by public or private sectors

• Inviting international companies and organizations that are widely spread in the media field.

• Attracting the greatest number of media people and investors during the event.

• Official international participations in the project.

• Intensive attendance and interaction in the project.

General Product of the Aims of the Marketing Campaign

• All international projects (Conferences – exhibitions – festivals) which are hosted by our beloved country Qatar aim at marketing the State of Qatar at the international level therefore the general product of the marketing campaign contributes to the same aim .

The Commercial Sector

• Conducting investment bargains in the field of the media and auxiliary technology.

• Introducing what in new and developed in the Qatari market.

The Media Sector

• Exchange of experiences among Qatari and international media people.

• Benefiting from the new technologies to support the media in Qatar.

The Cultural Sector

• Introducing the participating media people and visitors to the history of Qatar in terms of its culture and civilization and the level it has achieved in the cultural and scientific development at the individual and institutional level.

The Tourism Sector

• Participation of the greatest number of Satellite stations, media people, newspapers and magazines is no doubt an indirect coverage of the tourism potential of Qatar and the advanced services it offers.

• We will also connect the media people and participants with the local tourism companies to arrange for tourism tours for those who desire the same during their presence in Doha.

Marketing Targeted Sectors

• Businessmen and Investors
• Government and Semi Government Sector
• Private Sector Exhibitors and Media People

Coverage of the Targeted Sectors
To cover the targeted sectors within the shortest possible time, we took the following steps

• Provided the Qatar embassies abroad with the information and printed materials related to the exhibitions and conference.

• Provided to foreign embassies inside Qatar with the information and printed materials related to the exhibition.

• Correspondence with the Gulf, Arab and International Chambers of Commerce.

• Conducting a marketing campaign through approved marketing agents throughout the world.

• Correspondence with news agencies official radio and TV stations of all the countries.

• Correspondence with the unions and societies of the media people and journalists.

• Issuing an electronic page for the exhibition and conference.

The Media and Advertising Campaign Accompanying the Marketing

• To guarantee that the idea of the project would quickly reach the greatest number of interested people whether they are exhibitors or visitors from all states and sectors and therefore ensuring the marketing phase and the main aim of the project which is the marketing of Qatar, it is essential to support the campaign media wise with all potential and means the campaign was divided into three main sections.

Sections of the Media and Advertising Campaign

• Audio and Visual
• Read and Visual
• Contacts visits correspondence

Print Media

• The slogan of the exhibition will accompany the readers of Al Sharq and Peninsula newspaper throughout the marketing period until the end of the exhibition.
• The events of the exhibition and conference will be covered by press such as the signing of contracts with financiers, the news of participants and the stages of completing the project.
• Advertisements of Gulf, Arab and International Newspapers.
• Specialist magazines.
• 30000 posters and 150 thousand pamphlets will be provided about the project as a first stage to cover the following
• Qatar Embassies abroad.
• Arab and International embassies in Qatar.
• Doha International Airport (Transit).
• Trips of the official carrier around the world.
• Gulf, Arab and International Chambers of Commerce and Agriculture.
• Offices of the approved agents around the world.
• Posters, Pamphlets.
• Office and premises of the financiers.
• Offices of the service companies of the exhibitions (shipping, suppliers, hotels, transport).

Provision of stands carrying the poster of the exhibition and leaflet containing a brief about Qatar, the exhibition, and the conference based on the idea of "Take your free copy" and should be distributed to several locations including.

• Doha Airport (Transit).
• Approved Hotel.
• Main Post Offices.
• Offices of the official carrier.
• Offices of the financiers.

Audio and Visual

• Satellite and local stations (daily notices and messages) during the exhibitions.
• Internet (special page for the exhibition).

Cost of the First Sate (Marketing)

The first stage for marketing and supporting media campaign will cost (600,000 Qatari Riyals) which will be distributed as printed materials advertisements, visits and a special electronic pages for the exhibitions. Its details are as follows:

• 100 show stands
• 30,000 posters
• 150,000 leaflets
• Notices
• Newspapers
• Magazines
• Satellite stations
• Internet
• Visits

Conclusion

Dar Al-Sharq adopting this idea and important event is just performing a duty of the private sector in contributing the advance and development of our beloved country Qatar and exerting our best efforts to produce whatever is useful beneficial to it. All this will contribute to strengthen the foundations of democracy in the state of law and institutions as granted to us by our beloved Emir may Allah Almighty protect him.

The Board of Directors of Dar Al Sharq and the General Manager give great attention to this project and dedicate all available means to make it a success so as to come out in an honorable shape fitting our beloved State Qatar and our pioneering media organization irrespective of the material profit. This is a national duty through which Qatar can be viewed as a media capital.

Eizeldin Abdul Rehman
Head of Organizing Dept.